Who it’s for
Designers, art directors, and creators of digital products and experiences…
…who want to level-up their data fluency and learn another set of skills to be more persuasive and have more influence.
Why it’s important
Designers are wearing more hats than ever. To be competitive today’s job market, designers are expected to personalise at scale and quantify the impact of their designs.
EMPLOYERS DEMAND IT
82% of companies say data literacy is a must-have skill in the age of AI
CONSUMERS EXPECT IT
71% of consumers expect personalised experiences
COMPANIES NEED IT
Data-driven companies outperform competitors by 23% in revenue
“No matter how beautiful the strategy, one should occasionally stop to have a look at the results”
Winston Churchill (attributed)
What you’ll learn
Practical experience working through a brief with goals in mind. BYOB (bring your own brief) or use one of our real life examples.
Day 1: Improve Relevance
- THINK: Define what you need to know to better understand your users and power your design thinking
- CONTEXTUALISE: Use a framework to match the persona, user needs, business objectives with the data that drives your design. Understand what’s possible and appropriate (spoiler: it’s more than you think).
- FIND: Learn where to look for data and practise with data tools you can use straight away.
- PERSUADE: Build a business case to get the best budget for your designs.
Day 2: Measure Impact
- DEFINE: Set objectives and KPIs effectively, create a measurement plan aligned to your business case.
- TEST & LEARN: Understand the difference between measurement, testing, and optimisation. Create a test plan and learn to prioritise.
- UNDERSTAND WHY: Augment the numbers with the user voice.
- PROVE: Demonstrate the financial value of your design (make, save, protect money) and apply it to your portfolio.
When’s the next session
Contact us to find save your spot for the next session.
How much it costs
Data for Designers has a maximum capacity of 10 people so we can give you and your design problems dedicated time.
| PRICING TIER | BEST FOR | PRICE |
| Individual Rate | Professionals, individuals | £795 per person |
| Buddy Rate (2-4 people booking together) | Small teams / training cohorts | £675 per person |
| Team rate (5-10 people booking together) | Larger teams / corporate training | £550 per person |